Desayuna Bien® (Breakfast good) from Pan Benell® and Chef Jesús Elizondo is a new initiative and movement to provide better foods, ingredients and prepared products, all traded from local and national producers to give you a way much better breakfast, the most important meal of the day for our Mexico.
To have a good breakfast is to start better.
Our participation in this project was to establish strategic planning and a positioning statement of this new product line in its communication, packaging and point-of-sale materials for various distribution and retail channels like H-E-B, among others.
The challenge was to connect this strategy with the business vision of Chef Jesus Elizondo while developing a concept that would promote the product and the brand Benell® in a fresh and an intelligent way while igniting better reasons to purchase and of course, to breakfast.
Beautiful typography and a clean graphic design joins together the packaging strategy.
* Algunas de las fotografías solo aparecen de posición y no tienen un uso comercial. Some photographs appear for demonstration and they are not used for commercial purposes.