Desayuna Bien® (Breakfast good)  from Pan Benell® and Chef Jesús Elizondo is a new initiative and movement to provide better foods, ingredients and prepared products, all traded from local and national producers to give you a way much better breakfast, the most important meal of the day for our Mexico.

To have a good breakfast is to start better.
Our participation in this project was to establish strategic planning and a positioning statement of this new product line in its communication,  packaging and point-of-sale materials for various distribution and retail channels like H-E-B, among others.

The challenge was to connect this strategy with the business vision of Chef Jesus Elizondo while developing a concept that would promote the product and the brand Benell®  in a fresh and an intelligent way while igniting better reasons to purchase and of course, to breakfast.
Beautiful typography and a clean graphic design joins together the packaging strategy.


MATE® es una agencia fundada a partir del trabajo independiente, experiencia en agencias y colaboraciones en proyectos  de Victor Navarro y David Hurtado desde 2009. MATE is an agency founded from independent work, agency experience in projects and collaborations between Victor Navarro and David Hurtado since 2009.

* Algunas de las fotografías solo aparecen de posición y no tienen un uso comercial. Some photographs appear for demonstration and they are not used for commercial purposes.
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