Catalina Fernandez ® is an artisan pastry shop in Monterrey, Mexico.
Catalina built her own brand around her name and craft skills by offering a wide repertoire of products
ranging from confectionery to pastry, always keeping every detail in its various presentations.
Our participation in this project was the creation of a new customizable packaging for various products and gift opportunities. The strategy involved price analysis and product combinations to determine specific formats and deliveries.
In the end, 4 immaculate white boxes offer us a great variety of dispositions so that the consumers can personalize them with what they want while increasing the value of the delivery. With this, any casual purchase becomes more exquisite, sophisticated, personalized and tasteful.
Catalina has reached a point of maturity of her business and its work frame where this new line demanded a response to an introspective question for both herself and the brand itself: Why Catalina Fernandez does what she does?
Catalina always knew what she wanted to do in her workshop: to create an exclusive and tasteful
product with the purpose that people can share the best with their loved ones to create unforgettable moments.
Immaculate white detailed boxes with the logotype in black overprint and hot pressed.
* Algunas de las fotografías solo aparecen de posición y no tienen un uso comercial. Some photographs appear for demonstration and they are not used for commercial purposes.