![](https://cdn.myportfolio.com/67cf45ca-338d-4fd0-943b-32d96162976a/a69bb942-216e-4e18-a5d4-901cf689f1a6_rw_1920.png?h=8d6fc512786d425f76059f3d9a837d85)
A brand new campaign for a seasonal menu that honors and celebrates the traditional flavors
and the authentic “Norestense” spirit in Cuerno Calzada.
![](https://cdn.myportfolio.com/67cf45ca-338d-4fd0-943b-32d96162976a/bbec7741-1be3-406b-b78c-e2f0c1f59a47_rw_1200.jpg?h=d165c624ea71b80c11fba983f32ff7e7)
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Product
HISTORIAS REGIAS® is a concept, a celebration of the Northern Mexico / “Regio” kitchen, a crafted menu presented and promoted with a special collaboration with Gualberto Elizondo (Weber) and his cooking talent
and charm. Simple, memorable and consistent flavors, traditional dishes with a twist, endemic ingredients,
fire, wood and a passionate welcoming created the perfect mix that elevated the Cuerno® experience in
Calzada del Valle, San Pedro Garza García.
Audience
People that values the traditional flavors, dishes and the Cuerno’s undeniable quality experience.
Theme
A campaign that celebrates history, tradition and Weber’s unique way of cooking and bringing together
the best for the best. An honest storytelling, a branded menú and experience tools that set the table for actual and new Cuerno’s diners.
![](https://cdn.myportfolio.com/67cf45ca-338d-4fd0-943b-32d96162976a/ccc94d5d-865d-443c-a7e9-9383e5437efd_rw_1920.png?h=e0f38314ed810cf322fea5d143c2314e)
“La comida regia se cuenta en historias” — Gualberto Elizondo (Weber)
![](https://cdn.myportfolio.com/67cf45ca-338d-4fd0-943b-32d96162976a/f1b67061-1391-4b5f-9f40-b367365f2384_rw_1200.jpg?h=b39888c0f7f00f9de9d7c23931573206)
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Product Shot by Michel Lubbert
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* Algunas de las fotografías solo aparecen de posición y no tienen un uso comercial. Some photographs appear for demonstration and they are not used for commercial purposes.