Farmacias YZA® is the new chain of pharmacies acquired by the FEMSA group that since 2013 has grown its presence 
in more than 180 cities in Mexico with more than 1,300 stores that offer convenient services, expert medical advice, prescription 
and health drugs, relief and self-care products while promoting well-being among millions of users in the country.
 
A national pharmacy that evolves in a unique brand that celebrates vitality and caring. A trustworthy pharmacy with high-quality standards and adequate solutions for its communities various needs on every store, home delivery and renewed online platforms.
We set up the brand book with the identity's real necessities once it started to be implemented. Interbrand did the brand's redesign, we at the agency extend the understanding of the brand's next steps into the strategy.
Along with YZA's marketing team, we developed the present category strategy for YZA's products and services on their points of sale. This is part of the brand's commercial communication structure.

As a result of developing the brand's main strategy, we have been collaborating since 2015 as the Farmacias YZA’s strategic agency for:
· Brand's communication strategies
· In-store and local-store communication strategies with tactical and targeted audiences
· Packaging development
· Internal Programs

MATE® es una agencia fundada a partir del trabajo independiente, experiencia en agencias y colaboraciones en proyectos de Victor Navarro y David Hurtado desde 2009. MATE is an agency founded from independent work, agency experience in projects and collaborations between Victor Navarro and David Hurtado since 2009.
* Algunas de las fotografías solo aparecen de posición y no tienen un uso comercial. Some photographs appear for demonstration and they are not used for commercial purposes.
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